Challenger and the challenge of growing
In 1966, one of the Colombian companies was born. It is a model to follow and it has won the admiration and respect of consumers in a high growth segment: consumer electronics. During these last 52 years, Challenger has evolved its business to the rhythm of current technologies and competes one on one with the great players of the global electronics, thanks to the expansion and strengthening of its product line, as well as its processes of manufacture.
The company expects to grow in new market segments, through innovation, as a factor that marks substantial differences compared to its competitors. For this reason, the company needs to strengthen its commercial management, through intelligent, reliable and robust platforms.
Challenger is undergoing a process of transformation that will be definitive to ensure its growth in the coming years. One of these fronts is precisely the technological updating of their systems in order to be in tune with the current market dynamics.
Despite enjoying an important recognition and a consolidated presence in the local market, the company needs to enter the digital ecosystem in the most appropriate way in order to position its new lines of business, efficiently manage their databases and strengthen their schemes of attention. Creating a flexible, robust and friendly E-Commerce platform is the precise need to continue consolidating in the market.
“Gracias a las soluciones a la medida que el equipo técnico y administrativo de Servinformación nos brinda de forma holística, hemos podido implementar un ambiente digital empezando a ejecutar nuestra estrategia digital y trabajar en un ambiente de pruebas que nos facilita la toma de desiciones de tipo comercial” afirma Chistian Hernández, Jefe de proyectos Tics.
Taking into account the objectives of the organization, Servinformación deployed the E-Commerce solution acquired by Challenger on the Google Cloud platform, under strict parameters of scalability, flexibility, with the benefits of having a self-managing and versatile platform, which provides a Friendly and intuitive interface. Thanks to this implementation, Challenger will have the ability to perform a deeper analysis of their data, in order to achieve exponential growth in their new business lines.
Being a 100% scalable platform, it takes advantage of all the data collected to incorporate it into all its business processes, in order to manage the information in an efficient and organized manner. The E-Commerce platform uses the power and functions of Google Analytics to better understand consumer buying patterns, their behavior and interaction with the brand, which in the end will allow a better approach and ultimately the loyalty of this consumer.
Additionally, this platform, when housed in the cloud, reduces the costs associated with the maintenance of physical equipment and system updates. Google Cloud Platform provides absolute reliability and security, which allows customers to implement, among others, payment gateway systems that are very useful when driving transactional businesses in the digital world. Servinformación was responsible for the design of the solution architecture, which contains the necessary components to achieve greater productivity. These include: Load Balancer HTTPS, Compute Engine, Cloud SQL, Google Cloud Storage, among others, which ensure high system availability, unified object storage, managed databases, among other great benefits.
The solution will allow Challenger to focus exclusively on increasing its sales and growth strategy for the new business lines that will soon be available in the market.