One of the main objectives was to calculate the optimal places to market the products. Thus, the company set out to build a model that would make it possible to relate the location of the productive units (farms) with the different market places or livestock auctions at the national level.
In order to take the first step in the construction of this model, the help and advice of Servinformación, a Google Cloud partner, was key, providing training to all members of the work teams to be able to start the path to digital innovation, in addition from the experience in the agricultural sector of one of its partners, SFA Cebar.
AgrodatAi understood that the starting point to achieve the proposed objective was to create a tool that is easy to use, understandable and close to users. From this need the chatbot "Don Tulio, your agricultural advisor" was born.
The lack of Internet coverage in rural areas and the little access to computers in rural areas of Colombia put AgrodatAi in front of the first great challenge: to build an accessible tool 24/7.
Users can connect with Don Tulio through different channels, by chat or receive text messages from their conventional cell phones or smartphones. In this way, the company faces another of the challenges of the industry: digital literacy.
“Our objective was to get closer to the agricultural producers. With Don Tulio, we have been able to listen and understand what they really need. In short, it is a way to get to know them and feel them closer. "
-Carolina Huertas Garcés, Manager, AgrodatAi
In this sense, in addition to the help of Servinformación and SFA Cebar, it was key to approach the tools through alliances with unions and producer associations that promote the use of these technologies. Thus, it has been possible to improve the user experience and provide this solution for free for them.
Even, as Carolina Huertas Garcés points out, “with Don Tulio we created a solution that allows producers to know which are the best markets to market their products” and thus respond to the need for reliable information.