{"id":9740,"date":"2021-11-02T15:00:26","date_gmt":"2021-11-02T20:00:26","guid":{"rendered":"https:\/\/servinformacion.com\/?page_id=9740"},"modified":"2023-09-20T17:04:51","modified_gmt":"2023-09-20T22:04:51","slug":"caso-de-exito-rappi","status":"publish","type":"page","link":"https:\/\/servinformacion.com\/en\/estudios-de-caso\/caso-de-exito-rappi\/","title":{"rendered":"Use Case- Rappi"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-bottom:60px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:50px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:15.36%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:15.36%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:#000000;--awb-margin-bottom:42px;--awb-margin-bottom-medium:24px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.1;\"><h2>Caso de \u00c9xito<\/h2><\/h1><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:50px;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:15.36%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:15.36%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"text-align:center;--awb-max-width:200px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Tecnolog\u00eda\" title=\"Rappi\" src=\"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/11\/CasoDelivery-33-1-300x300.png\" class=\"img-responsive wp-image-9741\" srcset=\"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/11\/CasoDelivery-33-1-200x200.png 200w, https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/11\/CasoDelivery-33-1-400x400.png 400w, https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/11\/CasoDelivery-33-1.png 501w\" sizes=\"(max-width: 480px) 100vw, 300px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-bottom:0%;--awb-padding-top-medium:10px;--awb-padding-bottom-medium:24px;--awb-padding-top-small:0px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:2%;--awb-spacing-right-large:10.24%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10.24%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-bottom-medium:24px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.1;\"><h2>Rappi &#8211; Google Maps<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><h2 id=\"rappi-uses-google-maps-platform-to-enable-location-intelligence-in-their-core-banking,-creating-a-banking-model-where-customers-can-start-using-financial-services-as-fast-as-ordering-a-hamburger.\" data-text=\" Rappi uses Google Maps Platform to enable location intelligence in their core banking, creating a banking model where customers can start using financial services as fast as ordering a hamburger. \">Uso de la inteligencia de ubicaci\u00f3n para habilitar nuevos modelos de banca digital en Am\u00e9rica Latina<\/h2>\n<h4 data-text=\" Rappi uses Google Maps Platform to enable location intelligence in their core banking, creating a banking model where customers can start using financial services as fast as ordering a hamburger. \">Rappi usa <a href=\"https:\/\/servinformacion.com\/soluciones-servinformacion\/localizacion-inteligente\/google-maps-experiencias-de-ubicacion\/\">Google Maps Platform<\/a> para habilitar la inteligencia de ubicaci\u00f3n en su banca central, creando un modelo bancario donde los clientes pueden comenzar a usar servicios financieros tan r\u00e1pido como pedir una hamburguesa.<\/h4>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><div>\n<h3 id=\"results:\" data-text=\" Results: \">Resultados<\/h3>\n<ul>\n<li>Reduce los costos de los cargos no reconocidos en un 30 por ciento al reducir las interacciones del centro de llamadas, los correos electr\u00f3nicos y los chats.<\/li>\n<li>Mejora la rentabilidad en un 70 por ciento en comparaci\u00f3n con los bancos tradicionales.<\/li>\n<li>Permite el r\u00e1pido despliegue de nuevos servicios financieros para personas en regiones con acceso insuficiente a los servicios bancarios.<\/li>\n<li>Aumenta la confianza entre los usuarios a trav\u00e9s de una mayor transparencia en las transacciones financieras.<\/li>\n<li>Reduce el tiempo y los recursos de DevOps en mantenimiento y administraci\u00f3n a trav\u00e9s de API predise\u00f1adas.<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li>Acelera las aprobaciones de tarjetas de cr\u00e9dito para nuevos clientes.<\/li>\n<\/ul>\n<\/div>\n<p>A medida que m\u00e1s comunidades utilizan los servicios digitales para comprar art\u00edculos en l\u00ednea y acceder a los servicios cotidianos, aumentan las expectativas de experiencias altamente confiables, simples y seguras.\u00a0Dentro de los servicios financieros, la presi\u00f3n sobre las empresas es a\u00fan mayor dada la necesidad de equilibrar experiencias interactivas de alta calidad mientras se protege la informaci\u00f3n confidencial de sus clientes como parte de transacciones m\u00e1s complejas.<\/p>\n<p>Rappi\u00a0, que se lanz\u00f3 en 2015 como un servicio de entrega de productos electr\u00f3nicos, alimentos, abarrotes, art\u00edculos para el hogar y m\u00e1s, reconoci\u00f3 la falta de opciones de pago digital en los pa\u00edses a los que presta servicios, incluidos Colombia, M\u00e9xico, Brasil y Argentina.\u00a0En 2019, decidi\u00f3 ingresar a la industria de servicios financieros implementando su propia tarjeta de cr\u00e9dito para ayudar a las personas no bancarizadas y sub-bancarizadas que viven en los pa\u00edses a los que presta servicios.<\/p>\n<p>\u201cSi nos fijamos en los servicios financieros en muchos pa\u00edses de Am\u00e9rica Latina, a menudo se basan en tecnolog\u00edas de los a\u00f1os setenta y ochenta\u201d, dice <a href=\"https:\/\/www.linkedin.com\/in\/juanpabloom\/\">Juan Pablo Ortega<\/a>, cofundador de Rappi.\u00a0\u201cQuer\u00edamos brindar especialmente a las personas no bancarizadas y con acceso insuficiente a los servicios bancarios a servicios digitales optimizados, como transferencias bancarias instant\u00e1neas.\u00a0Con eso en mente, nos propusimos establecer una infraestructura que permita los pagos utilizando microservicios &#8220;.<\/p>\n<p>Dado que Am\u00e9rica Latina tiene algunas de las calificaciones de aprobaci\u00f3n m\u00e1s bajas del mundo para tarjetas de cr\u00e9dito y d\u00e9bito, Rappi sab\u00eda que ten\u00eda la oportunidad de brindar un mejor servicio a las personas en la regi\u00f3n al hacer que sus solicitudes de tarjetas de cr\u00e9dito tambi\u00e9n fueran m\u00e1s f\u00e1ciles de completar y enviar.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><h3 id=\"maximizing-transaction-transparency-through-geolocation\" data-text=\" Maximizing transaction transparency through geolocation \">Maximizar la transparencia de las transacciones<\/h3>\n<h3 data-text=\" Maximizing transaction transparency through geolocation \">a trav\u00e9s de la geolocalizaci\u00f3n&#8230;<\/h3>\n<div>\n<div>\n<p>Rappi busc\u00f3 crear las experiencias de cliente m\u00e1s fluidas posibles poniendo m\u00e1s datos en las manos de los clientes, algo que cre\u00eda que faltaba gravemente en los servicios bancarios tradicionales.<\/p>\n<p>\u201cEn Colombia, por ejemplo, hay bancos que no muestran cu\u00e1ndo o d\u00f3nde se llev\u00f3 a cabo una transacci\u00f3n, incluso unos d\u00edas despu\u00e9s de que se realiz\u00f3\u201d, dice Juan.\u00a0&#8220;Ese fue nuestro primer objetivo, y usamos las API de Google Maps Platform como\u00a0<a href=\"https:\/\/developers.google.com\/maps\/documentation\/places\/web-service\/overview\" target=\"_blank\" rel=\"noopener\">Lugares<\/a>\u00a0,\u00a0<a href=\"https:\/\/developers.google.com\/maps\/documentation\/geocoding\/start\" target=\"_blank\" rel=\"noopener\">Codificaci\u00f3n geogr\u00e1fica<\/a>\u00a0y\u00a0<a href=\"https:\/\/developers.google.com\/maps\/documentation\/maps-static\/intro\" target=\"_blank\" rel=\"noopener\">Mapas est\u00e1ticos<\/a>\u00a0para poder incluir informaci\u00f3n como la direcci\u00f3n y mostrarle a alguien en un mapa d\u00f3nde ocurri\u00f3 la transacci\u00f3n&#8221;.<\/p>\n<\/div>\n<div>\n<div>\n<p>Habr\u00edamos necesitado mucho m\u00e1s tiempo y recursos de desarrollo costosos si hubi\u00e9ramos intentado revertir el geohash y poner manualmente latitudes y longitudes en nuestro servicio.\u00a0Con Google Maps Platform, solo necesitamos unos cinco minutos para que todo funcione.<\/p>\n<p>&#8211;\u00a0<em>Warren Gutensohn<\/em>\u00a0,\u00a0jefe de producto, Rappi<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<p>Rappi utiliza soluciones de aprendizaje autom\u00e1tico desarrolladas internamente en segundo plano para codificar la informaci\u00f3n de una manera que sea f\u00e1cil de leer y comprender.\u00a0Esta mejora relativamente peque\u00f1a de la transparencia no solo brinda a los clientes de tarjetas de cr\u00e9dito Rappi m\u00e1s confianza en sus transacciones digitales, sino que tambi\u00e9n reduce los costos gracias a menos solicitudes de tickets de soporte debido a confusi\u00f3n o disputas innecesarias.<\/p>\n<p>Google Maps Platform demostr\u00f3 ser la elecci\u00f3n correcta dada su disponibilidad en Am\u00e9rica Latina y la facilidad para ingresar direcciones y otros datos para geocodificar correctamente.\u00a0Las API listas para usar que se ofrecen a trav\u00e9s de Google Maps Platform aceleraron el tiempo de comercializaci\u00f3n en el lado de los servicios financieros del negocio.<\/p>\n<p>&#8220;Ahorramos mucho tiempo con Google Maps Platform&#8221;, dice Warren Gutensohn, director de producto de Rappi.\u00a0\u201cHabr\u00edamos necesitado mucho m\u00e1s tiempo y recursos de desarrollo costosos si hubi\u00e9ramos intentado revertir el geohash y poner manualmente latitudes y longitudes en nuestro servicio.\u00a0Con Google Maps Platform, solo necesit\u00e1bamos unos cinco minutos para que todo funcionara &#8220;.<\/p>\n<p>Apostar por la transparencia tambi\u00e9n result\u00f3 ser la elecci\u00f3n acertada.\u00a0Los clientes de Rappi dicen repetidamente que la funci\u00f3n de mapa es su componente favorito de la nueva tarjeta de cr\u00e9dito digital y los servicios financieros de Rappi.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:2%;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-bottom:0%;--awb-padding-top-medium:10px;--awb-padding-bottom-medium:24px;--awb-padding-top-small:0px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:2%;--awb-spacing-right-large:10.24%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10.24%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:42px;--awb-margin-bottom-medium:24px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.1;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"40\" data-lineheight=\"52px\">Sobre el partner<br \/>\nServinformacion S.A<\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-content-alignment:left;\"><p>Somos una empresa de datos, l\u00edderes en el desarrollo de soluciones que ordenan y enriquecen la informaci\u00f3n de nuestros clientes.<\/p>\n<p><strong>Productos:<\/strong><br \/>\nGoogle Cloud Platform<br \/>\nProfessional Services<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:2%;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0%;--awb-padding-bottom:0%;--awb-padding-top-medium:10px;--awb-padding-bottom-medium:24px;--awb-padding-top-small:0px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_3_4 3_4 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:75%;--awb-margin-top-large:2%;--awb-spacing-right-large:10.24%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:10.24%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_4 1_4 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:25%;--awb-margin-top-large:2%;--awb-spacing-right-large:15.36%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:7.68%;--awb-width-medium:25%;--awb-order-medium:0;--awb-spacing-right-medium:15.36%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4%;--awb-padding-bottom:4%;--awb-padding-top-medium:10px;--awb-padding-bottom-medium:24px;--awb-padding-top-small:0px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:2%;--awb-spacing-right-large:0.096%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:0%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\" style=\"--awb-content-alignment:left;--awb-font-size:13px;\"><p style=\"text-align: center;\">*Todos los derechos son reservados. La presente publicaci\u00f3n es para fines comerciales, informativos e ilustrativos. Los contenidos en este portal, tiene el \u00fanico prop\u00f3sito de exaltar los casos de \u00e9xito desarrollados, implementados, administrados y soportados por SERVINFORMACI\u00d3N. En ocasi\u00f3n a los contratos, \u00f3rdenes de compra y dem\u00e1s instrumentos jur\u00eddicos celebrados con las mencionadas empresas. La informaci\u00f3n publicada obedece exclusivamente a describir el servicio contratado, respetando los compromisos de confidencialidad, no revelaci\u00f3n y uso de marca. SERVINFORMACI\u00d3N en ninguna circunstancia revela informaci\u00f3n de car\u00e1cter confidencial, sensible o que tenga el car\u00e1cter de reservado de acuerdo al servicio contratado y de acuerdo al marco normativo de la Ley 1581 de 2012, el Decreto 1377 de 2013, y dem\u00e1s normas que regulen la protecci\u00f3n de datos personales en Colombia. La presente publicaci\u00f3n est\u00e1 sustentada en parte con el marco de la Ley 1150 de 2007 , el Decreto 19 de 2012 y el Decreto 1082 de 2015 normas que reglamentan la Contrataci\u00f3n P\u00fablica en Colombia y el derecho de las empresa de registrar y publicar la experiencia en un Registro \u00danico de Proponentes (RUP) con la intenci\u00f3n de presentarse en calidad de proponentes en las diferentes modalidades de contrataci\u00f3n p\u00fablica. SERVINFORMACI\u00d3N al publicar los nombres de las entidades y empresas utilizando el logo, texto y fotograf\u00edas NO debe interpretarse que entre SERVINFORMACION y las entidades exista una sociedad de hecho, consorcio, uni\u00f3n temporal, asociaci\u00f3n, participaci\u00f3n accionaria, o joint venture. El logo y marca fue tomado de la p\u00e1gina principal de la Entidad, sin ninguna alteraci\u00f3n y con fines ilustrativos y de solo referencia. La \u00fanica relaci\u00f3n que existe o existi\u00f3 entre la entidad y empresa mencionada fue la prestaci\u00f3n de un servicio. Si usted considera que estamos vulnerando sus derechos con alguna publicaci\u00f3n (texto, fotograf\u00eda o uso de logo) p\u00f3ngase en contacto con nosotros al correo: servinformacion@servinformacion.com y ser\u00e1n ampliada, sustentada o corregida la presente publicaci\u00f3n.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:5%;--awb-padding-bottom:5%;--awb-padding-top-medium:40px;--awb-background-color:#242833;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:calc( 1200px + 20px );margin-left: calc(-20px \/ 2 );margin-right: calc(-20px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:2%;--awb-spacing-right-large:calc( 0.16 * calc( 100% - 20px ) );--awb-margin-bottom-large:2%;--awb-spacing-left-large:calc( 0.16 * calc( 100% - 20px ) );--awb-width-medium:100%;--awb-spacing-right-medium:calc( 0 * calc( 100% - 20px ) );--awb-spacing-left-medium:calc( 0.04 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:10px;--awb-spacing-left-small:10px;\" data-animationType=\"fadeInDown\" data-animationDuration=\"1.6\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\" style=\"--awb-content-alignment:left;--awb-text-color:#ffffff;\"><p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\"><span class=\"Y2IQFc\" lang=\"es\">\u00bfTiene un proyecto de ubicaci\u00f3n inteligente en mente?<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-no-small-visibility fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#ffffff;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.1;\"><h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"50\" data-lineheight=\"55px\"><span style=\"color: #ffffff;\">Aumenta la\u00a0<\/span><span style=\"color: #ff00ff;\">Productividad<\/span>\u00a0<span style=\"color: #ffffff;\">de tu empresa y mejora las oportunidades de tu negocio<\/span><\/h2><\/h2><\/div><div class=\"fusion-text fusion-text-7\" style=\"--awb-content-alignment:left;--awb-text-color:#ffffff;\"><p id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Traducci\u00f3n\">Cu\u00e9ntanos tu idea.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-animated\" style=\"--awb-padding-top:32px;--awb-padding-right:32px;--awb-padding-bottom:36px;--awb-padding-left:32px;--awb-overflow:hidden;--awb-bg-color:#ffffff;--awb-bg-color-hover:#ffffff;--awb-bg-size:cover;--awb-box-shadow:0px 24px 31px -2px rgba(0,0,0,0.1);;--awb-border-color:rgba(0,0,0,0.08);--awb-border-top:1px;--awb-border-right:1px;--awb-border-bottom:1px;--awb-border-left:1px;--awb-border-style:solid;--awb-border-radius:12px 12px 12px 12px;--awb-width-large:50%;--awb-margin-top-large:2%;--awb-spacing-right-large:calc( 0.12 * calc( 100% - 20px ) );--awb-margin-bottom-large:2%;--awb-spacing-left-large:calc( 0.12 * calc( 100% - 20px ) );--awb-width-medium:80%;--awb-order-medium:2;--awb-spacing-right-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-spacing-left-medium:calc( 0.05 * calc( 100% - 20px ) );--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:calc( 0.02 * calc( 100% - 20px ) );--awb-margin-bottom-small:10px;--awb-spacing-left-small:calc( 0.02 * calc( 100% - 20px ) );\" data-animationType=\"fadeInUp\" data-animationDuration=\"2.0\" data-animationOffset=\"top-into-view\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-menu-anchor Contacto\" id=\"Contacto\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:14px;width:100%;\"><\/div><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.1;\"><h3 id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" style=\"text-align: center;\" data-placeholder=\"Traducci\u00f3n\">\u00a1Cont\u00e1ctanos ahora!<\/h3><\/h3><\/div><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n\tportalId: \"8388367\",\n\tformId: \"35bda55f-46e2-4ada-b9fa-9b3e068639a1\"\n});\n<\/script><\/div><\/div>\n<\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":4347,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"content-type":"","footnotes":""},"class_list":["post-9740","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rappi Caso de \u00e9xito<\/title>\n<meta name=\"description\" content=\"Rappi usa Google Maps Platform para habilitar la inteligencia de ubicaci\u00f3n en su banca central con un modelo bancario para clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/servinformacion.com\/en\/estudios-de-caso\/caso-de-exito-rappi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caso de Uso- Rappi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/servinformacion.com\/en\/estudios-de-caso\/caso-de-exito-rappi\/\" \/>\n<meta property=\"og:site_name\" content=\"Servinformaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/servinformacion\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T22:04:51+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@servinformacion\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"18 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/caso-de-exito-rappi\\\/\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/caso-de-exito-rappi\\\/\",\"name\":\"Rappi Caso de \u00e9xito\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#website\"},\"datePublished\":\"2021-11-02T20:00:26+00:00\",\"dateModified\":\"2023-09-20T22:04:51+00:00\",\"description\":\"Rappi usa Google Maps Platform para habilitar la inteligencia de ubicaci\u00f3n en su banca central con un modelo bancario para clientes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/caso-de-exito-rappi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/caso-de-exito-rappi\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/caso-de-exito-rappi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"04-Casos de \u00c9xito\",\"item\":\"https:\\\/\\\/servinformacion.com\\\/estudios-de-caso\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Caso de Uso- Rappi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#website\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/\",\"name\":\"Servinformaci\u00f3n\",\"description\":\"Localizaci\u00f3n Inteligente\",\"publisher\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/servinformacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#organization\",\"name\":\"Servinformaci\u00f3n\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Recurso-8-1.png\",\"contentUrl\":\"http:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Recurso-8-1.png\",\"width\":302,\"height\":71,\"caption\":\"Servinformaci\u00f3n\"},\"image\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/servinformacion\",\"https:\\\/\\\/x.com\\\/servinformacion\",\"https:\\\/\\\/www.instagram.com\\\/servinformacion\\\/?hl=es\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/servinformacion\\\/mycompany\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC8crOZazqQbdAEv9IzdMKZg\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"rappi success story","description":"Rappi uses Google Maps Platform to enable location intelligence in its core banking with a customer banking model.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/servinformacion.com\/en\/estudios-de-caso\/caso-de-exito-rappi\/","og_locale":"en_US","og_type":"article","og_title":"Caso de Uso- Rappi","og_url":"https:\/\/servinformacion.com\/en\/estudios-de-caso\/caso-de-exito-rappi\/","og_site_name":"Servinformaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/servinformacion","article_modified_time":"2023-09-20T22:04:51+00:00","twitter_card":"summary_large_image","twitter_site":"@servinformacion","twitter_misc":{"Est. reading time":"18 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/servinformacion.com\/estudios-de-caso\/caso-de-exito-rappi\/","url":"https:\/\/servinformacion.com\/estudios-de-caso\/caso-de-exito-rappi\/","name":"rappi success story","isPartOf":{"@id":"https:\/\/servinformacion.com\/#website"},"datePublished":"2021-11-02T20:00:26+00:00","dateModified":"2023-09-20T22:04:51+00:00","description":"Rappi uses Google Maps Platform to enable location intelligence in its core banking with a customer banking model.","breadcrumb":{"@id":"https:\/\/servinformacion.com\/estudios-de-caso\/caso-de-exito-rappi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/servinformacion.com\/estudios-de-caso\/caso-de-exito-rappi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/servinformacion.com\/estudios-de-caso\/caso-de-exito-rappi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"04-Casos de \u00c9xito","item":"https:\/\/servinformacion.com\/estudios-de-caso\/"},{"@type":"ListItem","position":2,"name":"Caso de Uso- Rappi"}]},{"@type":"WebSite","@id":"https:\/\/servinformacion.com\/#website","url":"https:\/\/servinformacion.com\/","name":"Servinformation","description":"Smart Location","publisher":{"@id":"https:\/\/servinformacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/servinformacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/servinformacion.com\/#organization","name":"Servinformation","url":"https:\/\/servinformacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/servinformacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/05\/Recurso-8-1.png","contentUrl":"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/05\/Recurso-8-1.png","width":302,"height":71,"caption":"Servinformaci\u00f3n"},"image":{"@id":"https:\/\/servinformacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/servinformacion","https:\/\/x.com\/servinformacion","https:\/\/www.instagram.com\/servinformacion\/?hl=es","https:\/\/www.linkedin.com\/company\/servinformacion\/mycompany\/","https:\/\/www.youtube.com\/channel\/UC8crOZazqQbdAEv9IzdMKZg"]}]}},"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/pages\/9740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/comments?post=9740"}],"version-history":[{"count":0,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/pages\/9740\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/pages\/4347"}],"wp:attachment":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/media?parent=9740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}