{"id":14863,"date":"2024-03-18T16:40:51","date_gmt":"2024-03-18T21:40:51","guid":{"rendered":"https:\/\/servinformacion.com\/?p=14863"},"modified":"2024-03-21T16:45:23","modified_gmt":"2024-03-21T21:45:23","slug":"ibm-utilizo-gen-ai-para-generar-clientes-potenciales","status":"publish","type":"post","link":"https:\/\/servinformacion.com\/en\/ibm-utilizo-gen-ai-para-generar-clientes-potenciales\/","title":{"rendered":"IBM utiliz\u00f3 Gen AI para generar clientes potenciales"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:1%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:2%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:0.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:0.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.1;\"><b><i>Descubra c\u00f3mo IBM utiliz\u00f3 Gen AI para generar clientes potenciales calificados para su equipo de ventas y obtuvo un aumento en las ventas.<\/i><\/b><\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-animated\" data-animationtype=\"slideInLeft\" data-animationduration=\"0.3\" data-animationoffset=\"top-into-view\"><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.ibm.com\/mx-es\">IBM<\/a> es una empresa l\u00edder en tecnolog\u00eda y soluciones empresariales. Implement\u00f3 una plataforma de generaci\u00f3n de leads llamada &#8220;Watson Campaign Automation&#8221; impulsada por <a href=\"https:\/\/servinformacion.com\/soluciones-servinformacion\/analitica-predictiva\/gen-ai-ia-generativa\/\">inteligencia artificial<\/a> y t\u00e9cnicas de Gen AI. Esta plataforma utiliza datos de clientes existentes, comportamientos en l\u00ednea y otras fuentes para identificar clientes potenciales y personalizar campa\u00f1as de marketing espec\u00edficas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizando algoritmos avanzados de an\u00e1lisis de datos, la plataforma Watson Campaign Automation puede predecir qu\u00e9 clientes tienen m\u00e1s probabilidades de estar interesados \u200b\u200ben productos o servicios espec\u00edficos de IBM. Luego personaliza los mensajes de marketing espec\u00edficos y los entrega en el momento adecuado y en el canal adecuado para cada cliente potencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este enfoque dio como resultado un aumento significativo en la generaci\u00f3n de clientes potenciales calificados para el equipo de ventas de IBM. Los representantes de ventas pudieron centrarse en clientes potenciales que demostraron un inter\u00e9s genuino en los productos y servicios de la empresa, aumentando as\u00ed la eficiencia de sus actividades de ventas y generando un aumento en las ventas generales. Al mismo tiempo, se abord\u00f3 a los clientes potenciales de una manera m\u00e1s relevante y personalizada, lo que mejor\u00f3 la experiencia del cliente y fortaleci\u00f3 la relaci\u00f3n con la marca IBM.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":14864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[64],"class_list":["post-14863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v28.3) - 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