{"id":14866,"date":"2024-03-18T17:54:20","date_gmt":"2024-03-18T22:54:20","guid":{"rendered":"https:\/\/servinformacion.com\/?p=14866"},"modified":"2024-05-15T17:52:13","modified_gmt":"2024-05-15T22:52:13","slug":"loreal-implemento-un-chatbot-con-tecnologia-de-ia","status":"publish","type":"post","link":"https:\/\/servinformacion.com\/en\/loreal-implemento-un-chatbot-con-tecnologia-de-ia\/","title":{"rendered":"L&#8217;or\u00e9al implement\u00f3 un chatbot con tecnolog\u00eda de IA"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-right:1%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:2%;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:0.96%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:0.96%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:60;line-height:1.1;\"><strong>Descubre c\u00f3mo L&#8217;Or\u00e9al implement\u00f3 un chatbot con tecnolog\u00eda de inteligencia artificial para atender las consultas de los clientes las 24 horas del d\u00eda, los 7 d\u00edas de la semana.<\/strong><\/h1><\/div><div class=\"fusion-text fusion-text-1 fusion-animated\" data-animationtype=\"slideInLeft\" data-animationduration=\"0.3\" data-animationoffset=\"top-into-view\"><p><span style=\"font-weight: 400;\">Un ejemplo notable de una empresa que ha utilizado la <a href=\"https:\/\/servinformacion.com\/soluciones-servinformacion\/analitica-predictiva\/gen-ai-ia-generativa\/\">tecnolog\u00eda Gen AI<\/a> para crear chatbots que ofrecen atenci\u00f3n al cliente las 24 horas del d\u00eda, los 7 d\u00edas a la semana, resultando en una reducci\u00f3n significativa en los costos de servicio al cliente, es <a href=\"https:\/\/www.lorealparis.com.co\/?gad_source=1&amp;gclid=CjwKCAjwzN-vBhAkEiwAYiO7oLjp6e21q-GcpFOE6-gzb0Q942PhLdAJam9kk3boZIPXDMjt_gWJNBoCqYcQAvD_BwE\">L&#8217;Or\u00e9al<\/a>.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><span style=\"font-weight: 400;\"><strong>L&#8217;Or\u00e9al<\/strong> es un gigante mundial en el sector de los cosm\u00e9ticos y una de sus marcas, Lanc\u00f4me, ha implementado una soluci\u00f3n de chatbot impulsada por inteligencia artificial para atender las consultas de los clientes. Lanzaron un asistente virtual llamado &#8220;Lanc\u00f4me&#8217;s Makeup Guru&#8221; en plataformas como Facebook Messenger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El chatbot fue capacitado utilizando t\u00e9cnicas Gen AI para comprender y responder a una amplia gama de consultas relacionadas con productos de belleza, consejos de maquillaje, cuidado de la piel y m\u00e1s. Al proporcionar respuestas r\u00e1pidas y precisas, el chatbot pudo manejar una gran parte de las consultas de los clientes, que anteriormente habr\u00edan requerido la participaci\u00f3n de agentes humanos de servicio al cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta implementaci\u00f3n result\u00f3 en una reducci\u00f3n significativa en los costos de servicio al cliente para Lanc\u00f4me, ya que pudieron redirigir los recursos humanos a problemas m\u00e1s complejos y de mayor valor, mientras que el chatbot manejaba consultas m\u00e1s simples y rutinarias. Adem\u00e1s, la disponibilidad del chatbot las 24 horas del d\u00eda, los 7 d\u00edas de la semana, permiti\u00f3 a Lanc\u00f4me brindar soporte a los clientes en cualquier momento, aumentando la satisfacci\u00f3n del cliente y fortaleciendo las relaciones con la marca.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:4%;width:100%;\"><\/div><div class=\"fusion-text fusion-text-3\"><h3><b><i>Dejanos tus datos y pronto estaremos en contacto\u00a0<\/i><\/b><\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":14869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[63],"tags":[64],"class_list":["post-14866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","tag-ia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>L&#039;or\u00e9al implement\u00f3 un chatbot con tecnolog\u00eda de IA<\/title>\n<meta name=\"description\" content=\"Un ejemplo notable de 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