{"id":412,"date":"2019-11-22T23:54:41","date_gmt":"2019-11-23T04:54:41","guid":{"rendered":"http:\/\/34.75.247.0\/?p=412"},"modified":"2022-05-18T15:05:03","modified_gmt":"2022-05-18T20:05:03","slug":"geolocalizacion-potencia-segmentacion-de-mercados","status":"publish","type":"post","link":"https:\/\/servinformacion.com\/en\/geolocalizacion-potencia-segmentacion-de-mercados\/","title":{"rendered":"Geolocation powers market segmentation"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:20px;--awb-padding-left:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:2%;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:20px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:50;line-height:1.1;\"><h1>Via\u00a0<strong>Google maps<\/strong>\u00a0<strong>Platform<\/strong> companies will be able to access selected information on their customers and competition in real time<\/h1><\/h2><\/div><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:left;\"><p>In order to geolocate relevant information about customers, points of sale, branches and the competition. Servinformacion designed a tool, based on Google Maps Plarform.<\/p>\n<p>A digital map through personalized symbols and colors allows locating the key data that mobile phone companies require for their marketing strategy.<\/p>\n<p>This is the case of Claro Colombia, a leading provider of telecommunications services in the country.<\/p>\n<p>The company implemented in the area of mobile telephony the solution of <strong>Geomarketing<\/strong>\u00a0developed by\u00a0<strong>Servinformation<\/strong>.<\/p>\n<p>With this tool, the organization has direct and real-time access to different search actions designed to optimize its market segmentation.<\/p>\n<p>In this way, Claro Colombia can:<\/p>\n<ul>\n<li>Map your national coverage master network<\/li>\n<li>Identify the layers of internet coverage in 2G, 3G and 4G networks<\/li>\n<li>Select the points of sale by area<\/li>\n<li>Carry out studies with demographic projections focused on cell phone consumption for prepaid and postpaid lines.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-bottom:20px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:40;line-height:1.1;\">The 95% of the geocoding processes were developed with the platform\u00a0<strong>Sitidata<\/strong>\u00a0of Servinformaci\u00f3n.<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:left;\"><p>\u201cFor strategic decision-making in companies, it is important to have quality information and that it can be viewed in a simple way. It is in this scenario <strong>Geomarketing<\/strong>\u00a0plays a fundamental role, as it allows customers to be well segmented to offer them what they are looking for and thus achieve an optimal service \u201d, he stated\u00a0<strong>Luis Manuel Faviani<\/strong>, commercial manager of\u00a0<strong>Servinformation<\/strong>.<\/p>\n<h2>Results<\/h2>\n<p>Among the main results achieved with the implementation of Google Maps Platform are:<\/p>\n<ul>\n<li>Support as a tool to visualize geolocated information on a solid system for data management and analysis.<\/li>\n<li>Relate business data to spatial data to provide map visualization and timely information delivery to gain the accurate insights required to make business decisions.<\/li>\n<\/ul>\n<p>\u201cThrough a geocoding process, the data provided by Claro was transformed into coordinates. For example, current customers, which also contained commercial information, to later be able to be segmented according to their strategy and thus facilitate decision-making and allow a better analysis of the market\u201d, added the manager.<\/p>\n<p>Among the Google Maps Platform products that were implemented for this success story, the following stand out:<\/p>\n<ul>\n<li>Maps JavaScript API<\/li>\n<li>Street View API<\/li>\n<li>Autocomplete (Places API)<\/li>\n<li>Details (Places API)<\/li>\n<li>Geocoding API.<\/li>\n<\/ul>\n<p>These tools allowed the company to visualize the map, insert real images with 360\u00b0 panoramas, offer predictions based on location, access details of establishments and\/or points of interest, and convert addresses into geographic coordinates.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-content-alignment:left;\"><p>Fountain:\u00a0<a href=\"http:\/\/bit.ly\/2XEIsgm\">http:\/\/bit.ly\/2XEIsgm<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4809,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canal-tradicional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados &#8211; Servinformaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Servinformaci\u00f3n &#8211;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/servinformacion.com\/en\/geolocalizacion-potencia-segmentacion-de-mercados\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados\" \/>\n<meta property=\"og:url\" content=\"https:\/\/servinformacion.com\/en\/geolocalizacion-potencia-segmentacion-de-mercados\/\" \/>\n<meta property=\"og:site_name\" content=\"Servinformaci\u00f3n\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/servinformacion\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-23T04:54:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-18T20:05:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@servinformacion\" \/>\n<meta name=\"twitter:site\" content=\"@servinformacion\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/person\\\/22e537734e38561d0f237737baf53f16\"},\"headline\":\"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados\",\"datePublished\":\"2019-11-23T04:54:41+00:00\",\"dateModified\":\"2022-05-18T20:05:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/\"},\"wordCount\":1366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg\",\"articleSection\":[\"Canal tradicional\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/\",\"name\":\"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados &#8211; Servinformaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg\",\"datePublished\":\"2019-11-23T04:54:41+00:00\",\"dateModified\":\"2022-05-18T20:05:03+00:00\",\"description\":\"Servinformaci\u00f3n &#8211;\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/geolocalizacion-potencia-segmentacion-de-mercados\\\/#primaryimage\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg\",\"width\":2560,\"height\":1709},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#website\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/\",\"name\":\"Servinformaci\u00f3n\",\"description\":\"Localizaci\u00f3n Inteligente\",\"publisher\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/servinformacion.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#organization\",\"name\":\"Servinformaci\u00f3n\",\"url\":\"https:\\\/\\\/servinformacion.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Recurso-8-1.png\",\"contentUrl\":\"http:\\\/\\\/servinformacion.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/Recurso-8-1.png\",\"width\":302,\"height\":71,\"caption\":\"Servinformaci\u00f3n\"},\"image\":{\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/servinformacion\",\"https:\\\/\\\/x.com\\\/servinformacion\",\"https:\\\/\\\/www.instagram.com\\\/servinformacion\\\/?hl=es\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/servinformacion\\\/mycompany\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UC8crOZazqQbdAEv9IzdMKZg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/servinformacion.com\\\/#\\\/schema\\\/person\\\/22e537734e38561d0f237737baf53f16\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/34.75.247.0\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados &#8211; Servinformaci\u00f3n","description":"Servinformaci\u00f3n &#8211;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/servinformacion.com\/en\/geolocalizacion-potencia-segmentacion-de-mercados\/","og_locale":"en_US","og_type":"article","og_title":"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados","og_url":"https:\/\/servinformacion.com\/en\/geolocalizacion-potencia-segmentacion-de-mercados\/","og_site_name":"Servinformaci\u00f3n","article_publisher":"https:\/\/www.facebook.com\/servinformacion","article_published_time":"2019-11-23T04:54:41+00:00","article_modified_time":"2022-05-18T20:05:03+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@servinformacion","twitter_site":"@servinformacion","twitter_misc":{"Written by":"admin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#article","isPartOf":{"@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/"},"author":{"name":"admin","@id":"https:\/\/servinformacion.com\/#\/schema\/person\/22e537734e38561d0f237737baf53f16"},"headline":"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados","datePublished":"2019-11-23T04:54:41+00:00","dateModified":"2022-05-18T20:05:03+00:00","mainEntityOfPage":{"@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/"},"wordCount":1366,"commentCount":0,"publisher":{"@id":"https:\/\/servinformacion.com\/#organization"},"image":{"@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#primaryimage"},"thumbnailUrl":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","articleSection":["Canal tradicional"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/","url":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/","name":"Geolocalizaci\u00f3n potencia segmentaci\u00f3n de mercados &#8211; Servinformaci\u00f3n","isPartOf":{"@id":"https:\/\/servinformacion.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#primaryimage"},"image":{"@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#primaryimage"},"thumbnailUrl":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","datePublished":"2019-11-23T04:54:41+00:00","dateModified":"2022-05-18T20:05:03+00:00","description":"Servinformaci\u00f3n &#8211;","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/servinformacion.com\/geolocalizacion-potencia-segmentacion-de-mercados\/#primaryimage","url":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","contentUrl":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","width":2560,"height":1709},{"@type":"WebSite","@id":"https:\/\/servinformacion.com\/#website","url":"https:\/\/servinformacion.com\/","name":"Servinformation","description":"Smart Location","publisher":{"@id":"https:\/\/servinformacion.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/servinformacion.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/servinformacion.com\/#organization","name":"Servinformation","url":"https:\/\/servinformacion.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/servinformacion.com\/#\/schema\/logo\/image\/","url":"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/05\/Recurso-8-1.png","contentUrl":"https:\/\/servinformacion.com\/wp-content\/uploads\/2021\/05\/Recurso-8-1.png","width":302,"height":71,"caption":"Servinformaci\u00f3n"},"image":{"@id":"https:\/\/servinformacion.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/servinformacion","https:\/\/x.com\/servinformacion","https:\/\/www.instagram.com\/servinformacion\/?hl=es","https:\/\/www.linkedin.com\/company\/servinformacion\/mycompany\/","https:\/\/www.youtube.com\/channel\/UC8crOZazqQbdAEv9IzdMKZg"]},{"@type":"Person","@id":"https:\/\/servinformacion.com\/#\/schema\/person\/22e537734e38561d0f237737baf53f16","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/348d28aaeeed421a3eb6aaf74d0aeb891b539c3b9af920ce378e7f4eba3386d6?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/34.75.247.0"]}]}},"jetpack_sharing_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"https:\/\/servinformacion.com\/wp-content\/uploads\/2020\/06\/close-up-of-finger-pointing-location-on-the-map-scaled.jpg","_links":{"self":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":0,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/media\/4809"}],"wp:attachment":[{"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servinformacion.com\/en\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}