The challenge
Discover Bogotá's richness through an official app where users can explore all available places of interest and free guided tours. This digital strategy focuses on strengthening and improving the system for collecting information on tourists visiting the city, estimated at around 14M visitors generating USD 2,400M annually.
The solution
Bogotá DC Travel is the application that hosts all the information on 137 tourist attractions that can be explored along 6 routes, allowing tourists, residents, and citizens in general to view them on Google Maps Platform thanks to its geolocation and guidance features.
Project results
This useful application is available free of charge in app stores for major mobile operating systems such as Android. With just one click, interested users can sign up for countless activities that have become a driving force for the city as part of the tourism industry, which is growing by 58%.
About the customer District Tourism Institute
IDT leads the implementation of policies, plans, and projects aimed at promoting and positioning Bogotá as a tourist destination by improving its resources and supporting infrastructure and designing innovative products that contribute to economic development, confidence, and happiness for its residents and visitors.
Industry: Tourism & Leisure Primary project location: Colombia
