Case of success

An Application for Tourism in the Colombian Capital

We have developed a tool in which residents of the capital, Bogota citizens and tourists can find their way around, get to know and schedule their stay in the capital city of Colombia, District Institute of Cultural Heritage.


Discover the richness of Bogotá through an official application where users can consult the entire offer of sites of interest and the offer of free guided tours through a digital strategy focused on strengthening and improving the information collection system of tourists who they visit the city, estimated in about 14M of tourists that generate USD 2,400M annually.


Bogotá DC Travel is the application where all the information of 137 tourist points that can be done in 6 routes is hosted and where tourists, residents and citizens in general will be able to view about Google Maps Platform thanks to its geolocation and orientation functions.

The results

This useful application available for free in download stores for the main mobile phone operating systems such as Android, those interested, with just one click, will be able to sign up for endless plans, which have become the engine of the city as part of the tourism industry, which has a growth of 58%.

About the client Instituto Distrital de Turismo

The IDT leads the execution of policies, plans and projects aimed at promoting and positioning Bogotá as a tourist destination through the improvement of its resources, its support infrastructure and the design of innovative products that contribute to the economic development, confidence and happiness of its citizens and visitors .

Industry: Tourism & Leisure
Primary project location: Colombia

About the partner
Servinformacion SA

Leaders in the development of solutions that organize and enrich the information of our clients, using intelligent location.

An official application of the Colombian capital that contains six navigation items to discover the wealth of the city through routes, agenda of the
city, guides, bicycle plans, free Wi-Fi zones and geolocation tools for an easier location of attractions and routes

Google Cloud Platform
Google Maps Platform

*All rights reserved. This publication is for commercial, informational and illustrative purposes. The content on this portal has the sole purpose of highlighting the success stories developed, implemented, managed and supported by SERVINFORMACIÓN. On the occasion of contracts, purchase orders and other legal instruments entered into with the aforementioned companies. The information published is exclusively intended to describe the contracted service, respecting the commitments of confidentiality, non-disclosure and use of the brand. SERVINFORMACIÓN under no circumstances reveals information of a confidential, sensitive or reserved nature according to the contracted service and in accordance with the regulatory framework of Law 1581 of 2012, Decree 1377 of 2013, and other regulations that regulate the protection of personal data in Colombia. This publication is supported in part by the framework of Law 1150 of 2007, Decree 19 of 2012 and Decree 1082 of 2015 rules that regulate Public Procurement in Colombia and the right of companies to register and publish the experience in a Unique Registry of Proponents (RUP) with the intention of presenting themselves as proponents in the different modalities of public procurement. SERVINFORMACIÓN when publishing the names of the entities and companies using the logo, text and photographs, it should NOT be interpreted that between SERVINFORMACION and the entities there is a de facto partnership, consortium, joint venture, association, shareholding, or joint venture. The logo and brand was taken from the main page of the Entity, without any alteration and for illustrative purposes and for reference only. The only relationship that exists or existed between the entity and company mentioned was the provision of a service. If you consider that we are violating your rights with any publication (text, photography or use of logo), please contact us at the email: and this publication will be expanded, supported or corrected.

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