API
We turn human mobility into spatial intelligence for your operations.
SMART LOCATION · GEOVISORS
ServiHuella
We turn human mobility into spatial intelligence for your operations.
Explore ServiHuella ↓API and SaaS
We turn human mobility into spatial intelligence for your operations.
- Coverage across LATAM.
- Historical data since February 2020 (pre-pandemic period in Latam).
- Ability to build custom analysis.
- Data integration through BigQuery technology, which processes millions of data points to deliver results.
- Easy generation of on-demand queries and studies.
SaaS
Specialized platform for audience analytics based on mobility signals and mobile device telemetry (measuring footfall, frequency, origin or residence zones, work zones, and purchases or overlaps between zones).
How it works
Product
ServiHuella is a tool built from the frame data generated by mobile devices when they query apps that display advertising. It provides a statistical footprint of where the population is located, typical routes, home and work locations, and inferred user characteristics such as gender, interests and age.
Reporting
The data collected makes it possible to infer where people move, at what times, and their traffic footprint in cities. Devices report information more than 80 times a day.
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