The challenge
Travel motivations have evolved, as have consumption patterns, visiting habits, tourist purchases, and the places people choose to enjoy new, even more exciting and interactive experiences. Visits to nature parks must adapt and become immersive tourism, in which visitors can escape their routines and become the protagonists of the experience.
The solution
Google Maps Platform became the trusted platform for implementing high-quality virtual map tours and guided visits using original and shared content on the CAR territory parks project website. Users can take actions that lead to purchasing products and/or services, including making reservations and rentals.
Project results
A web platform to promote and show visitors and tourists details and virtual tours of the natural spaces under CAR's jurisdiction, discover interactive points of interest to encourage in-person visits after planning ahead, and increase service requests, such as online reservations for available cabins.
About the customer Natural spaces without leaving home
Corporación Autónoma Regional (CAR) is the main environmental authority in the department of Cundinamarca. It develops social and environmental policies, programs, and projects and promotes sustainable development and the management of renewable and nonrenewable natural resources within its jurisdiction.
Industry: Law & Government Primary project location: Colombia
