Connecting companies with the traditional channel

Servipunto is the information platform through which you can have access to the main marketing variables to evaluate the performance of your brands in the traditional channel.


We have a network of stores belonging to the traditional channel where shopkeepers carry out and register their transactions through our platform.

Accompaniment and Training

Network of connected stores

Actionable models


Real data in real time

Obtain historical information on the main market variables of Colombian stores in real time.

Realistically measure the behavior of your products in the channel that represents more than 50% of household spending in Colombia.

Use detailed information from the purchase receipt to understand the most important relationships that influence the sales of your portfolio.

Apply Machine Learning models to get predictions of your customers' behavior and develop high-impact campaigns.


  • Market share

  • Numerical distribution

  • Rotation

  • Transactions

  • Active portfolio

  • Pareto analysis

  • Basket configuration

  • Price analysis

  • Release analysis



The information is consolidated and processed in the cloud, allowing both shopkeepers to monitor the performance of their business and companies to have enriched and detailed information on the performance of their products in the traditional channel.

We promote and standardize your business data and optimize its growth potential by generating more knowledge, better results

Smart business

Smart business

Our solutions are designed to optimize the performance of your processes, obtain greater profitability and get the most out of the control of your logistics operations in the field.

Looking for more solutions?

Have a smart location project in mind?

Increase the Productivity of your company and improve your business opportunities

Tell us your idea.

Contact us now!