INDUSTRIES · RETAIL

Retail and mass consumption

Where to open, who to serve and how to reach the traditional channel. Geomarketing, retail census and point-of-sale analytics applied to expansion and coverage decisions.

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Well-organized data transforms decisions

At Servinformación we believe that well-organized data transforms decisions. We have spent 27 years solving retail challenges. From Grupo Éxito to Banco Falabella, and medium-sized chains looking to expand, our 4 connected pillars work together to make your retail business smart, scalable and profitable.

Geomarketing for catchment area analysis
Infocomercio:continuous census of the traditional channel
ServiPunto for point-of-sale operations
DataRutas for coverage and visits
SitiData to clean up the customer database

Industry challenges

The challenge of modern retail

Location is a lottery, not a science: you open a store somewhere that "looks good," but by month 18 you close it. You lost 3-4 years of investment, nothing replicable, just intuition that failed.

Dirty customer data: you have duplicate, misspelled, incomplete addresses. When you try to send marketing or personalize, the system rejects the data. You lose sales opportunities.

Disconnected systems: physical store, ecommerce and CRM don't talk to each other. You see the online sale but don't know if the customer later bought in-store. Without 360° visibility, personalization is impossible.

Growth without scale: every time you sell more, your servers suffer. Sales spikes mean slowdowns. Migrating is costly and risky.

Generic experience: everyone sees the same thing. You lose conversion because you're not personalizing. A VIP customer sees the same as a first-time visitor.

Data risk: exposed customer data. Are you complying with GDPR/LGPD? Fines can show up without warning.

Intelligent Location

Choosing where to open a store shouldn't be a matter of hope. We cross population density, competition, and mobility flows with Geomarketing and Infocomercio to decide using data about the territory.

Cloud and Infrastructure

A sales spike shouldn't take your online store down. We migrate physical stores, ecommerce, and inventory to Google Cloud so they scale together, with centralized data.

Artificial Intelligence

When every customer sees the same thing, conversion drops. With byCerebro and Gemini Enterprise you personalize recommendations and automate basic customer service.