Adsmovil
Adsmovil is a Colombian company specialized in data and technology applied to the industry and mobile advertising. Adsmovil began operations in November 2010 and was founded by Alberto Pardo, current CEO of the company and President of the Colombian Chamber of Electronic Commerce, who has more than 15 years of experience in the digital business. In February 2013, Adsmovil merged with Cisneros Interactive, a division of the Cisneros Organization focused on developing digital businesses for Hispanic audiences in the United States and Latin America.
Alberto Pardo, founder and president of Adsmovil, believes that the success of the company in reaching other countries lies in the fact that from the beginning the country became very small for them. Today, the company is well positioned in important markets such as Brazil, Mexico, Argentina and the United States.
In 2018, the MMA Smarties Business Impact Index list, developed by the Mobile Marketing Association, which recognizes the companies in the mobile industry that generate the greatest impact through mobile device campaigns, cataloged the Colombian platform Adsmovil as the leader in Latin America among technology providers.
"This recognition ensures our commitment to the industry by having an efficient platform and integration with allies that guarantee transparency and security for brands when creating advertising strategies on mobile devices," said Alberto Pardo, CEO and founder of Adsmovil.
Challenge
Adsmovil had a content delivery and data analysis solution collected from advertising processes on mobile devices that was supported by a cloud computing provider in the market. On the current infrastructure there is a large amount of transactional business data stored and on which it is of interest to undertake information analysis projects for its exploitation in different horizons. It is for this reason that the Adsmovil team undertakes a migration project of its entire solution to Google Cloud Platform, given its versatility to carry out the analysis of large volumes of information that allow accompanying business decision-making. One of the great challenges involved in this decision is the restructuring of the data intake and processing processes to have information analysis in real time.
Solution
During the transformation process of the AdsMovil solution so that it can take advantage of the benefits of Google Cloud Platform, Servinformación actively participated with the AdsMovil technical team for the definition of the roadmap, the definition of the reference architectures for the support of the different processes, the definition of strategic data pipelines and the inclusion of best practices on selected Google Cloud products.
Thanks to products such as Google AppEngine Adsmovil deployed scalable backends that allow, at this time, to address the ingestion of transactional information from the digital business from the ad applications found on people's mobile devices. In the same way, Pub / Sub was used for ingesting ad information from mobile devices. Together with the above, Adsmovil was able to create data pipelines that allow combining real-time information and transactional information using Cloud Dataflow and finally have a Data Warehouse on Google BigQuery that allows decision-making to be supported.
¨Thanks to Google Cloud technology, Adsmovil and its technical team have started a path to establish a set of strategic projects that allow to exploit the information generated by the business and undertake analytical initiatives that include in the near future the use of Artificial Intelligence technologies to leverage the challenges that the advertisement industry faces in this era of digital transformation¨
Alejandro Leyva - Chief Data Officer at AdsMovil
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