Puntored is a Colombian Fintech company that helps promote the growth of independent businesses by providing financial services through innovative applications, offering virtual products and transactional services at numerous points of sale. Puntored started its operations in 2004 as a business focused on electronic recharging for cell phones, it became a technology network supported by a robust platform and with the capacity to carry out and offer payment services throughout the country. It was founded by Andrés Albán, current CEO of the company and who in 2012 was distinguished as an Endeavor entrepreneur and in 2014 was the winner of the MIT –Innovators Under 35 years old
Andrés Albán, founder and CEO of Puntored, states “We are a company that makes life easier for millions of people at the base of the pyramid to access financial services, in addition to that, we generate additional income for thousands of shopkeepers throughout of the national territory ”. The success of Puntored lies in its financial inclusion service promoting the digitization of the economy, a task by no means simple, but it is precisely what PuntoRed has achieved in its 14-year history at the national level, extending to Puerto Rico and in the next years they plan to continue their expansion to some Central American countries.
In 2014, the American magazine MIT Technology Review organized in the city of Medellín, Colombia a forum on the most innovative enterprises in Colombia in the area of entrepreneurship and basic complex technologies: nanotechnology, the challenges of medicine and the Internet as a platform for growth of society. On that occasion, Conexred received one of the ten awards for “Innovators under 35 years of age” with the project “Electronic payment and collection network for unbanked and low-income people”. This recognition has been one more motivation that has driven Puntored to seek to expand its presence in the country by developing technological solutions dedicated to the growth and strengthening of financial inclusion, especially for small businesses so that they develop their businesses through technology and technology. access to financial services.
Currently Puntored has about 72,000 points that in 2018 carried out around 300 million transactions and expects to have more than 500,000 businesses connected through its Mi Caja service in the near future.