Industry: Telecommunications

Location: Colombia

DIRECTV is part of AT&T, the world's largest telecommunications company. With a strong presence in North America and Latin America. In Colombia there are about 1,600 employees and in the North American and Latin American markets there are more than 10,000.

Move large databases to the cloud service of Google allowed the team DIRECTV in Colombia, to enhance the query tools of the sales advisors on the Google map and its different APIs, with which they managed to limit the number of times a sale did not materialize due to a matter of loading and display time.

«Now we can reduce the time that for us was the essence of this project. We are able to not lose a sale due to speed. Regarding presentation times, we waited 3 minutes or more for the information to load, now it can happen in about 30 seconds, something very important for field salespeople «
—Jorge Andres Echeverri Roa, Net Acquisition Manager | Marketing.

• DIRECTV has developed a greater probability of closing a sale and streamlining processes, saving time in loading information on the geographic platform they already manage.

• Increased productivity of sales teams, which previously took 3 minutes or more to load geographic information, now takes only 30 seconds to improve the visualization required.
• It allows to create knowledge from the information that is displayed on the Maps JavaScript API.

• Maps JavaScript API: allows the visualization of the map itself. From this API, sellers can view any results of sales information obtained through the Google Maps APIs that we want to implement.
• Street View API: Insert real images with 360 degree panoramas, improving the user experience and saving sales team travel costs.
• Autocomplete (Places API): provides predictions based on search location in anticipation of full address typing. This system of validation of addresses and / or sites of interest, reduces the margin of error in typing and thus the margin of abandonment of the search.
• API Directions: calculates the distance and time to go from point A to point B and displays the optimal directions of travel for sales teams on the street.

Among the main needs that DIRECTV had were to georeference the coverage areas of its internet service and, through the tools of the Google Cloud Platform, Servinformación, a Google partner and a Colombian company specialized in geographic information systems, created a app to georeference clients (coverage areas) with visualization of the information that is processed on Google Maps and, later, another app that allows validating internet coverage, thus enriching databases and customer service.

«With DIRECTV we focus on developing a solution to improve the performance of a tool. We work on everything that is infrastructure as a service, databases, you have a backend, you have a front end and mobile applications for Android, where your entire sales force interacts with these cloud services, and we combine the element of Google Maps, so we have the full force of the Google Cloud Platform «, highlights Luis Manuel Faviani Servinformación Manager.

The solutions created by Servinformación had a positive impact on the work of the nearly 2,000 sales consultants who work throughout Colombia.

“They needed to know in real time if an interested client had coverage or not and if the internet service could or could not be sold, either because it was in a georeferenced area or because there was the capacity to sell to that client. This had to be done in a short time because this meant achieving or not the sale «

—Jorge Andres Echeverri Roa, Net Acquisition Manager | Marketing.

This type of query was previously done using a URL, which took considerable time for the advisor to know if they could provide the service to the potential client or not.

«In the previous development, the consultations or deployments for the field consultants took a good part of time, 10 or 15 minutes, and now, with the current configuration and deployment, updates of around 45 seconds are being deployed for the commercial team », Jorge Andrés Echeverri Roa, Net Acquisition Manager | Marketing.