Taking into account the objectives of the organization, Servinformación deployed the E-Commerce solution acquired by Challenger on the Google Cloud platform, under strict parameters of scalability, flexibility, with the benefits of having a self-managed and versatile platform, which provides a friendly and intuitive interface. Thanks to this implementation, Challenger will have the ability to perform a deeper analysis of its data, in order to achieve exponential growth in its new lines of business.
Being a scalable 100% platform, it takes advantage of all the data collected to incorporate it into all its business processes, in order to manage the information in an efficient and organized manner. The E-Commerce platform uses the power and functions of Google Analytics to better understand the buying patterns of consumers, their behavior and interaction with the brand, which in the end will allow a better approach and finally the loyalty of this consumer.
Additionally, this platform, being hosted in the cloud, reduces the costs associated with the maintenance of physical equipment and system updates. Google Cloud Platform provides absolute reliability and security, allowing customers to implement, among others, payment gateway systems that are very useful when driving transactional business in the digital world. Servinformación was in charge of designing the architecture of the solution, which contains the necessary components to achieve greater productivity. Among them, the following stand out: HTTPS Load Balancer, Compute Engine, Cloud SQL, Google Cloud Storage, among others, which ensure high system availability, unified object storage, managed databases, among many other benefits.
The solution will allow Challenger to focus exclusively on increasing its sales and on the growth strategy for the new lines of business that will soon be available on the market.