Case of success

Technology

Rappi - Google Maps

Using location intelligence to enable new digital banking models in Latin America

rappi uses Google Maps Platform to enable location intelligence in its core banking, creating a banking model where customers can start using financial services as quickly as ordering a hamburger.

Results

  • Reduce the costs of unrecognized charges by 30 percent by reducing call center interactions, emails, and chats.
  • Improves profitability by 70 percent compared to traditional banks.
  • It enables the rapid deployment of new financial services for people in regions with insufficient access to banking services.
  • Increase trust among users through greater transparency in financial transactions.
  • Reduce DevOps time and resources in maintenance and administration through pre-engineered APIs.
  • Accelerate credit card approvals for new customers.

As more communities use digital services to purchase items online and access everyday services, expectations for highly reliable, simple, and secure experiences are rising. Within financial services, the pressure on businesses is even greater given the need to balance high-quality interactive experiences while protecting sensitive customer information as part of more complex transactions.

Rappi, which launched in 2015 as a delivery service for electronics, food, groceries, household items and more, acknowledged a lack of digital payment options in the countries it serves, including Colombia, Mexico, Brazil. and Argentina. In 2019, it decided to enter the financial services industry by implementing its own credit card to help the unbanked and underbanked people living in the countries it serves.

“If you look at financial services in many Latin American countries, they are often based on technologies from the 1970s and 1980s,” he says. John Paul Ortega, co-founder of rappi. “We especially wanted to provide the unbanked and underbanked with streamlined digital services such as instant bank transfers. With that in mind, we set out to establish an infrastructure that enables payments using microservices.”

Given that Latin America has some of the lowest approval ratings in the world for credit and debit cards, Rappi knew that he had the opportunity to better serve people in the region by making their credit card applications also easier to complete and submit.

Maximize the transparency of transactions

through geolocation ...

Rappi sought to create the smoothest possible customer experiences by putting more data in the hands of customers, something he believed was seriously lacking in traditional banking services.

"In Colombia, for example, there are banks that do not show when or where a transaction took place, even a few days after it took place," says Juan. “That was our first goal, and we used the Google Maps Platform APIs as Places , Geographic coding and Static maps to be able to include information such as the address and show someone on a map where the transaction occurred ”.

We would have needed a lot more time and expensive development resources if we had tried to reverse the geohash and manually put latitudes and longitudes in our service. With Google Maps Platform, we only need about five minutes for everything to work.

– Warren gutensohn , Product Manager, Rappi

Rappi uses internally developed machine learning solutions in the background to encode information in a way that is easy to read and understand. This relatively small improvement in transparency not only gives Rappi credit card customers more confidence in their digital transactions, it also reduces costs thanks to fewer support ticket requests due to unnecessary confusion or disputes.

Google Maps Platform proved to be the right choice given its availability in Latin America and the ease of entering addresses and other data to geocode correctly. Out of the box APIs offered through the Google Maps Platform accelerated time to market on the financial services side of the business.

"We save a lot of time with Google Maps Platform," says Warren Gutensohn, Rappi Product Manager. “We would have taken a lot more time and expensive development resources if we had tried to reverse the geohash and manually put latitudes and longitudes in our service. With Google Maps Platform, we only needed about five minutes for everything to work. "

Betting on transparency also turned out to be the right choice. Rappi customers repeatedly say that the map feature is their favorite component of Rappi's new digital credit card and financial services.

Results with the tool used

  • Consolidation of more than 100 public, private and own databases. 
  • Delivery of information, analysis, forecasts, alerts and notifications, based on the location and agricultural products of interest to the user.
  • Provide a space to consolidate all the actors of the Colombian agricultural chain in a single Platform. 
  • Have weather and price forecasts.
  • Users designed according to the particular role of each actor in the agro chain.

About the client

AgrodatAi is a Platform designed for all actors in the agro chain, among which are producers, marketers, processors, suppliers, banks, insurers, transporters, logistics agents, research centers, educational institutions, territorial and government entities. national; with the aim of helping them make better decisions in their businesses or particular roles, promote the connection between them and manage knowledge as a generator of competitive intelligence to strengthen the Colombian agricultural sector

About the partner
Servinformacion SA

We are a data company, leaders in the development of solutions that organize and enrich the information of our clients.

Products:
Google Cloud Platform
Professional Services

*All rights reserved. This publication is for commercial, informational and illustrative purposes. The content on this portal has the sole purpose of highlighting the success stories developed, implemented, managed and supported by SERVINFORMACIÓN. On the occasion of contracts, purchase orders and other legal instruments entered into with the aforementioned companies. The information published is exclusively intended to describe the contracted service, respecting the commitments of confidentiality, non-disclosure and use of the brand. SERVINFORMACIÓN under no circumstances reveals information of a confidential, sensitive or reserved nature according to the contracted service and in accordance with the regulatory framework of Law 1581 of 2012, Decree 1377 of 2013, and other regulations that regulate the protection of personal data in Colombia. This publication is supported in part by the framework of Law 1150 of 2007, Decree 19 of 2012 and Decree 1082 of 2015 rules that regulate Public Procurement in Colombia and the right of companies to register and publish the experience in a Unique Registry of Proponents (RUP) with the intention of presenting themselves as proponents in the different modalities of public procurement. SERVINFORMACIÓN when publishing the names of the entities and companies using the logo, text and photographs, it should NOT be interpreted that between SERVINFORMACION and the entities there is a de facto partnership, consortium, joint venture, association, shareholding, or joint venture. The logo and brand was taken from the main page of the Entity, without any alteration and for illustrative purposes and for reference only. The only relationship that exists or existed between the entity and company mentioned was the provision of a service. If you consider that we are violating your rights with any publication (text, photography or use of logo), please contact us at the email: servinformacion@servinformacion.com and this publication will be expanded, supported or corrected.

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