The challenges of the Geomarketing solution is the geolocation or georeferencing of information owned by Claro, corresponding to clients in order to represent them on the Google base map and measure spatial correlations with other relevant information sources: points of sale, competition , population projection, etc. and thus obtain a competitive advantage.
The main challenge of this project was the development of an intuitive platform capable of efficiently integrating large volumes of dispersed and localized information in different data sources, as well as the lack of databases that would show required information, such as data from the income and expenses of the Colombian population, and thus, infer on sociodemographic characteristics.
The visualization of the information, the data provided by the client, as extracted from different databases on a map, has allowed a much easier interpretation for the target user, providing a new vision of the situation. In fact, new opportunities and threats have been detected that previously the client was not able to appreciate, thus improving decision-making.