Sales of alcoholic beverages grew in traditional channel in June

In June, the categories of alcoholic beverages managed to recover the market for sale in the traditional channel, after the falls registered in March, according to the Servipunto platform created by Servinformación and Puntored.

According to the report, there was a significant increase in sales in some products: rum had an increase of 67%; beer from 54%, whiskey from 53%, and brandy from 47%. This means that Colombians increasingly seek to purchase this type of beverage in times of pandemic.

On the other hand, the main category continues to be soft drinks and sodas with an increase of 37%, the second corresponds to beer with a 24%, followed by cigarettes with 22% and, finally, snacks with 14%.

What's more, Come in the categories with the highest growth in purchases for June, powdered milk continues to stand out, which rose by sales a 80%, bread packed with 22% and biscuits with 7%, displacing the whole liquid milk category.

On the other hand, the category of juices and nectars, which fell 35% in sales, continues its downward trend due to the impact of covid-19 on the traditional channel. Also the consumption of bottled water, with a decrease of 37%, is affected by the labor or academic sector, as consumers are developing each of their activities from home.

Likewise, the supply of rice shows a fall of the 8%; has a downward trend as of April, because buyers prefer larger presentations to ensure a longer product life.

By the end of June, the activation of the peak and ID for some cities led the consumer to once again stock up with portfolios or products of greater quantity, due to the limitation of assistance to neighborhood stores. The increases in consumption are registered mainly for weekends, with an increase of 16%, compared to the previous weeks.

Now peak and peak hours sale for the neighborhood store they are between six in the afternoon and seven at night, generating 21% of the day's sales. The afternoon off-peak hours stand out, which have registered a greater weight in percentage in sales compared to precovid-19 times.

Finally, the traditional channel registered that, by the end of the second half of the year, the sale average in stores, compared to the first half of 2020. In addition, there was a growth of 35% in the ticket disbursement in the country compared to the indices in precovid-19 times.


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