Via Google maps Platform Companies will be able to access selected information on their customers and competitors in real time, locating them on a digital map through personalized symbols and colors.

In order to geolocate relevant information about customers, points of sale, branches and competitors, Servinformation designed a tool that allows locating on a digital map, based on Google Maps Platform, the key data that mobile phone companies require for their marketing strategy.

This is the case of Claro Colombia, a leading provider of telecommunications services in the country, which implemented the mobile telephony solution Geomarketing developed by Servinformation. With this tool, the organization has direct and real-time access to different search actions designed to optimize its market segmentation.

With these sections Claro Colombia can map its master network of national coverage, identify the layers of internet coverage in the 2G, 3G and 4G networks, select the points of sale by area and carry out studies with demographic projections focused on cell phone consumption for lines. prepaid and postpaid.

The 95% of the geocoding processes were developed with the platform Sitidata of Servinformación.

“For strategic decision-making in companies, it is important to have quality information that can be viewed easily. It is in this scenario where the platform Geomarketing plays a fundamental role, as it allows customers to be well segmented to offer them what they are looking for and thus achieve an optimal service ”, he stated Luis Manuel Faviani, commercial manager of Servinformation.

Among the main results achieved with the implementation of Google Maps Platform are the support as a tool to visualize geolocated information on a solid system for data management and analysis, relate business data with spatial data to provide a map visualization and delivery of timely information to obtain the precise insight required to make business decisions.

“Through a geocoding process, the data provided by Claro were transformed into coordinates, as was the case with current clients, which also contained commercial information, to later be segmented according to their strategy and thus facilitate decision-making and allow a better analysis of the market ”, added the manager.

Among the Google Maps Platform products that were implemented for this success story, the Maps JavaScript API, Street View API, autocomplete (Places API), details (Places API) and Geocoding API stand out. These tools allowed the company to visualize the map, insert real images with 360 ° panoramic views, offer predictions based on location, access details of establishments and / or points of interest, and convert addresses into geographic coordinates.

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